The year is 2020. COVID-19/Corona virus has wreaked havoc on the entire world. Forcing people into quarantine. Many businesses have shut down. Those that are still open have had to drastically change how they do business. Welcome to both the year of hell, and new opportunity!
It has become more important than ever to have your own business online. Whether your an employee who has to shut yourself in at home, or a business owner who has to reduce staff, setup barriers and wear a mask, a brick and mortar business has many limitations.
Now you could just do what countless thousands, if not millions of people are doing and sit back and watch Netflix and wait for your stimulus check to arrive. Or you could take this opportunity to start something great!
While most people are lazing about, you could be educating yourself. You could find something better to do with your time and learn some fantastic new skills that could transform your life for the better.
You could start your own online business!
It could be something like packaging up knowledge you already have to sell as an ebook, course, or virtual training. This could mean the difference between relying on government handouts, to taking control of your own destiny and creating a very bright future for yourself.
Did you know there are more millionaires made during recessions than any other times? Why not give yourself a chance to earn a piece of that pie. And with modern technologies and the prevalence of social media it’s easier than ever to start your own business!
Why start an online business?
There are so many great reasons why you might want to start an online business. Let’s go over a few of them now.
- You get to connect with people all over the world! You’re not limited by people just your neighborhood. You can reach people in every country in the world who might benefit from your product! That’s a significant increase in traffic.
- You can work from home, a cafe, a hotel, or anywhere you have access to the internet! That means if you can work on your business and connect with your customers while on vacation. As long as you’ve got your phone and a laptop you’re set!
- Your business will run 24/7, 365 days a year. It doesn’t sleep, take vacation or sick days, or close on the weekends, even though you might! Imagine waking up and checking your phone to see you’ve made sales overnight! It’s a great feeling.
- Once you put in the legwork up-front, most of it can be automated so you don’t have to do much after that. You just have to market, and tend to odds and ends that might come up. Other than that you can spend much more time with your family and friends, and doing the things you want in life.
- You are your own boss! You don’t have to worry about being late, punching in, or showing up to work for 40+ hours a week. You can work on your time, for as long or as little as you want. You can run it in your spare time or full time. Your choice.
- You have the potential to make MUCH more than you ever could at your 9-5. You’re not just set an an hourly rate. Price your product how you feel fit, market the heck out of it, and watch sales start coming in. It’s entirely possible to make 4, 5, 6 or even 7 figures from your online business. The sky is the limit!
Having an online business is about having freedom. You no longer trade time for dollars. When you get past that mentality you open up your creativity and can start enjoying what you do.
Maybe you already have an online business, or a good idea of what you want to do. That’s great! But how are you going to run it?
What do you need to run an online business?
There are many different parts to running your business. You will need:
- An email marketing platform, also called an Autoresponder, so you can build an email list of leads and customers you can market to and sell your products.
- You need landing pages and opt-in forms so you can collect those email addresses.
- Sales pages and funnels to sell your products.
- Protected membership sites to host your courses and content that you sell.
- A blog to share valuable thoughts, tips and content to warm people up to you and your products and get them into your funnels.
That’s a lot of different parts.
There are tons of different tools that will let you do each of them, and quite well. But it can be a major hassle to find the right tools that both fit your needs AND work well together!
I’ve tried many myself and have always been frustrated by how one part might work, but the next one won’t. Wouldn’t it be great if there was just one tool that did it all?
You’re in luck, because there is, and it’s called Systeme.io!
What is Systeme.io?
Systeme.io is an all-in-one marketing platform that combines all the tools you need to run an online business.
It combines email marketing, sales funnels, blogs, membership sites, webinars, even affiliate management all in one convenient platform.
Founded by Aurelian Amacker from France, he started blogging in 2005. Not seeing very good results from that, he started making online courses.
He was unhappy with some of the tools that were already out there. Many of them were a hassle to make work together, clunky, or just plain expensive.
Aurelian set out to create a tool that would meet his needs. He spent several years dealing with various setbacks with unskilled programmers trying to design the platform. After about 3 years he finally found his dream team and Systeme.io was launched.
After just two years it has become the top marketing tool in the French market, and now he is spreading it to the English sector.
Touted as “The Only Tool You Need To Launch Your Online Business” it sure makes a bold promise, does it live up to the expectations?
Systeme.io – What Does It Do?
Creating an account is a simple process and just takes a minute. Once in you are presented with the Dashboard. This gives you an overview of you leads and sales. As you can see the interface is very clean and sparse with a drop down menu of the tools, profile settings, and language settings.
This clean aesthetic continues throughout the platform. I have to say I really appreciate this. Everything is very logically laid out. And because it’s so simple and clean everything loads very fast.
Let’s go over what’s included here:
- Contacts – This is the list of email leads and customers in your autoresponder database.
- Funnels – This is where you build your opt-in pages and sales pages
- Emails – Send one-off news letters, create email campaigns and check statistics.
- Blogs – Share your knowledge and build awareness to your offers with through blog posts.
- Automation Rules – Setup Rules and Workflows to guide your leads and customers on the most profitable path.
- Product/Sales – Setup your products, create coupons, see orders, payments and subscriptions, create your courses/bundles, see your students and customize your own affiliate program!
- Help – Watch training videos, check out the knowledge base for answers to problems, or contact the support team for help.
As I said, everything is laid out fairly logically. But what is it like to use? Let’s find out.
Email marketing is arguably the most important part of your business. There is a saying that goes “The money is in the list”. This refers to a list of email leads and it is absolutely true.
Of all the marketing channels out there email consistently has the highest ROI 4400%! The general base average is about $1 per month, per subscriber on your list. You can think of it like this:
- 100 subscribers = $100 per month
- 1,000 subscribers = $1,000 per month
- 10,000 subscribers = $10,000 per month
- And so on…
Now this greatly depends on the relationship you have with your list. You could end up making only $0.25/mo per subscriber, or you could make $25/mo per subscriber!
Building a strong relationship with your list so they know, like and trust you is the key to big profits!
The email backend of Systeme.io is handled through Sendgrid, a very reliable email host. You create your emails through a simple word processor interface. Nothing fancy, you can’t even change the font, but it gets the job done. And studies have shown simpler emails perform better than fancier one.
It’s easy to setup a campaign (series of emails) that go out on whatever schedule you like.
PRO TIP: The more you email your list the more money you will make. You want to stay at the top of your subscribers mind. Try to send them at LEAST three emails per week.
The stats tell you everything you need to know like the percentage of your emails get opened, how many people click your links, and more. Simple yet robust.
Here is where you create your opt-in pages, sales pages and more. But what is a funnel?
A funnel is, it is a special kind of website that is free of distractions. It guides your leads along a path to becoming a customer. Unlike a normal website with a home page, a blog, contact pages and countless links, a funnel just gives the user one option: take the required action (opt-in or buy) or leave the page.
Each successive page leads them to other offers with upsells, downsells, and order bumps, which greatly increases your cart value. Sales funnels are the best way to to sell your product and services.
Creating funnels in Systeme.io is simple. You start off by choosing what kind of funnel you want like Build and audience, Sell a product, Custom, or Run an evergreen webinar. This is also where you give it a name and choose the currency for the funnel.
If you choose Build an audience or Sell a few steps will automatically be made for you. You can add/delete/arrange as many funnel steps as you want. You can also start with a page template and customize it, or start from scratch.
Out of the box the templates look great! They’re professionally made and comparable to ones you might find with Clickfunnels or Kajabi. You can customize them how you like, adding and new elements like text boxes, image, videos, countdown timers, order bumps, pricing tables, testimonials, and so much more with the easy to use, drag-and-drop editor. And of course everything is mobile responsive too.
Creating a great looking, high converting funnel in Systeme.io is easy!
Blogging can be an important part of your marketing strategy. By creating valuable blog posts on your topic you will build awareness to your expertise, products and services.
In your posts you can have call-to-actions which can get people onto your email list, or take them to one of your funnels.
You can create unlimited different blogs in Systeme.io. You can customize the main blog template, as well as the post template to suit your branding.
When writing blog posts you’re presented with the same drag-and-drop editor as the funnel builder so you can add any conversion elements you want. You can also add keywords and meta data to improve SEO ranking of your posts.
When creating a new post it gives you a full template complete with dummy text, headers, and sample images. This can be a little annoying because you’ll probably end up deleting everything before you start. As far as I know there is no “clean slate” option.
The way it handles text can also be a little irritating. It basically treats your blog posts as funnel pages. You have to fist add or reuse a text block. This means you can’t just start writing like you would in a text editor or in WordPress.
But since it uses the same editor as the funnel builder you get all the same conversion elements. You can add call-to-actions, pricing tables, pop-ups, testimonials and more.
Overall it’s very usable but as a blog platform it takes some getting used to.
Workflows allow you to segment subscribers based on their behavior.
You create triggers and actions to send emails, tag them, subscribe them to email campaigns, or enroll them in your courses.
The possibilities are endless and and it’s really quite intuitive. The wokflow editor in Systeme.io is very powerful. Once you learn how to use it you can automate your tasks and take your business to the next level.
This is where create the assets you are going to sell. Let’s say you want to create a course. It couldn’t be easier with System.io!
Simply choose courses and Add a new course.
Courses are broken down into modules and lectures. Add and name a module, then do the same for a lecture. When editing your lecture you’re given a simplified version of the page builder. Again it’s all very easy to change what you want here.
You can have text, audio, video, and images. To save time You can even duplicate your lectures and modify them as needed. You can even drag and drop them in whatever order you want!
In the settings you can choose whether the course will be available all at once, or you can drip it out over time. These settings can even be changed based on how you setup your sales page.
For instance if someone is on a payment plan you can drip out the content, but for people who pay full price upfront you can give full access right away!
If you have multiple courses you can setup bundles to sell. You can also create coupons to give discounts based on percentage or specified price.
You can also create your own affiliate program for you products! This means anyone who signs up to your list or programs can promote your products and they will get a percentage of the sale. This equates to free advertising and many extra customers you otherwise wouldn’t have!
There’s a lot you can do here and it’s all very well laid out.
The higher plans Systeme.io even allows you to run evergreen webinars! Webinars have become one of the best ways to sell your products.
People opt-in for your free webinar where you create a video training that provides massive value. At the end of the webinar you pitch your product and watch the sales come in.
Systeme.io only allows you to create evergreen webinars, not live webinars. But for the most part that is probably all you will need. And the fact that it’s built right into the platform makes it that much easier.
Now we come one of the best parts about Systeme.io. The price!
Plans start at just $27 a month. For that small investment you get almost all the features and 5,000 contacts and 3 membership sites. Move on up to $47 per month and you get 10,000 contacts, webinars, 2 custom domains, and a couple more membership sites. The top tier at $97 a month gets you 15,000 contacts, unlimited membership sites, and 5 domains.
If you’ve been around the block at all you would know that this is dirt cheap!
Heck, most autoresponders only do email for more than $27/month! The fact that you get so much at a low price from an all-in-one system is incredible!
Systeme.io offers a lot of features and functionality. But it’s not the only one. There are other all-in-one marketing options out there. Let’s talk about a few of them.
Clickfunnels is probably the most popular option out there. It’s a fantastic solution with big brand recognition. The founder Russell Brunson is one of the top marketers in the world today. He popularized sales funnels enough to make them a house hold name.
While Clickfunnels is fantastic option it is also pricey. Starting at $97 per month and going up to $297 a month for the full suite, it can be out of the reach of most small business owners when they’re just starting out.
Kajabi is another popular all-in-one platform. It’s supposed to be a little more refined than Clickfunnels but also comes a steeper price point.
A third option is Builderall, which is pretty much popular for two reasons: It’s cheap and you get decent commissions for referrals. While I’ve never actually used the platform myself I have heard many horror stories about what a mess it is. It’s generally not recommended.
Kartra is another big name out there. It has many great features as well and is priced similar to Clickfunnels. It has a growing following and getting more features all the time.
I should note that none of these platforms offer webinars. Kartra has a sister webinar solution, but it is a separate cost.
Systeme.io is an amazing platform! It packs in a ton of features. It’s very intuitive. It’s fast. And everything just works!
There are a few bumps here and there, most notably the blogging system, but even those are too bad.
And the fact that it comes in at such an incredibly low price is just the icing on the cake!
Systeme.io makes a bold promise that it’s “The Only Tool You Need To Launch Your Online Business” and I’d say they’ve succeeded.
I can’t recommend Systeme.io highly enough. If you’re starting an online business Systeme is the way to go!