Let me ask you a question. Who is the first person that comes to mind when you think about marketing?
For me the answer is a fast and solid: Russell Brunson
To me Russell Brunson is “The Man” when it comes to marketing, online or offline.
He is simply a genius who loves to share every detail about what is and isn’t working for him, his team, and everyone he sees in the industry.
He is easily one of the greatest creative forces for good the world has ever seen.
Whether it’s through his books Dotcom Secrets or Expert Secrets. Or the knowledge he shares in his Marketing Secrets podcast, or it’s predecessor Marketing In Your Car (which documented his journey to creating the juggernaut known as Clickfunnels).
Russell and his team have created raving a Cult-Ture not unlike Apple for the marketing community. And he’s done it with so much good will and openness that you cannot help but love the guy and everything he does.
Simply put the value he delivers is unparalleled.
I’ve talked about how I feel affiliate marketing is one of the best ways for anyone to start making money online. To that extent the Clickfunnels affiliate program is easily one of the best programs you can promote due to it’s high recurring commissions and upsell opportunities to make even more money.
So when Russell revamped his FREE Affiliate Bootcamp course about teaching you how to become a master at affiliate marketing I had to see what it was about.
Now I had already gone through the original Affiliate Bootcamp course and it was good, but it was getting dated. Now the course has transformed into a summit and I must say it is mind blowing!
Russell has brought in some of the top Clickfunnels affiliates to teach how they would go from beginner to full time affiliate replacing their 9-5 income within 100 days and win their dream car!
Most of these interviews are incredible and will get your mind buzzing with the opportunities.
This is a course that could easily be sold for several hundred or even thousands of dollars. The value that is given is honestly just that good! But you get it for the low price of $0, zilch, nada, nothing! It’s something that no one should pass up.
Russell himself kicks things off with what he would do, and he breaks it down into 5 easy steps. That’s what we’re talking about today. So without further ado…
How Russell Brunson Would Become A Full Time Affiliate in 100 Days
Russell starts off stressing that if you’re serious about making this work you have to treat it more than a hobby. While you can definitely start making money and get things going without too much effort, the more you treat it like a business, the faster your results will come.
With that in mind here are his 5 steps to becoming a Clickfunnels super affiliate.
Step 1: Pick Your Market
This is the most important step. You need to choose what group of people you want to serve. What do they need that you can help with.
Don’t just think about surface ideas, drill down deeper into how Clickfunnels can help a specific niche within that niche.
Russell gives the example of how when he started he really spread the word about the importance of sales funnels. It’s something that had been used for years and is necessary for every industry, but it was something that just wasn’t spoken about very much. But because of his message it has come to the forefront of the marketing community.
As such the “Blue Ocean” market that was not very crowded, has become saturated with tons of other people talking about the importance of sales funnels, and has now become a “Red Ocean”.
Your job is to find a sub-niche which isn’t saturated in which you can apply funnels to, a new Blue Ocean: Funnels for dentist, funnels for network marketers, restaurants, chiropractors, etc.
Don’t be the one-size-fits-all marketer. You will get drowned out in the crowd of other “me too” markets. Get specific on the market segment you want to serve and you can help them much better.
Step 2: Create An Offer To Bridge The Gap
Gone are the days when you can just send people straight to the landing page for the product. You need to create something of value to get people to trust you. Think about what kind of funnel you can create for your market.
Then you create a very simple two-page funnel. Russell likes to work backwards and create the second page of the funnel first.
The second page acts as a bridge page explaining how your offer connects to your market. This is where you deliver the “Ah-Ha!” moment for the visitor.
One of the greatest features of Clickfunnels is the ability to share funnels you’ve created. On the bridge page you say “Hey I’ve already built one of these funnels for you. Click down below and I’ll give you this funnel for free! If you don’t yet have a Clickfunnels account, here’s a link for a 14-day free trial”.
Now you go back to your first page and pitch your offer “Free video shows how Chiropractors can use funnels to grow their practice.” or “How I use funnels to get 200 new leads in the past 30 day”. Target your market.
Your target audience will enter their email address to get access to the free video and get taken to page 2 which has the video and gives them the free share funnel.
Now two things have happened. You’ve now acquired their email address so you can market to them in the future, and you’ve gotten them to join Clickfunnels as your affiliate.
Email marketing is one of the most powerful ways to follow up with people and make money. Check out my free Email Jumpstart course right here!
Step 3: Get Traffic To Your Funnel
Just because you’ve built a website funnel does not mean you will automatically get people to see it. You have to drive traffic to your page.
There are both free and paid ways to get traffic. Free takes time and is slow, paid is fast but cost money. What you choose depends on what you feel comfortable doing and budgetary restraints.
Russel explains that paid ads, such as Facebook Ads, are a long term investment. Some people spend money on ads and are disappointed when they don’t make their money back right away.
As I mentioned in step two you’ve now got a persons email address. This allows you to follow up with them via an autoresponder and drive them back to your original offer and other offers over the following days, weeks, months or even years!
It may take 3, 5, 8 days, but you will eventually make your money back. After that anything else you make is pure profit!
The purpose of ads is simply to build your list.
Step 4: The Golden Sequence
Not everyone will signup for Clickfunnels right away. But you can follow up with value, build trust and make other offers.
There are many other things you can promote within the Clickfunnels affiliate program that can help them on their journey.
- Dotcom Secrets
- Expert Secrets
- One Funnel Away
- Funnel Builder Secrets
This is the breaking point.
You spend a dollar on ads to get people on your list. They might not buy right away but you followup with relevant offers and within a few days some people will buy and you will not only recoup your advertising costs, but become profitable!
Not only that, you never have to pay to advertise to that person again! Every time you send an email to them it’s free, and the more they buy it’s pure profit for you!
This is called “The Golden Sequence.”
Know that if you spend $100 in ads, within a certain number of days you can make $500 back!
The standard average for email marketing is $1 per month per person on your list. If your work on it and improve your game you can earn $2, $3, $5, $10+!
The Autoresponder follow up should be at least 8-10 days long. Then you can send out Broadcasts.
Step 5: Communication
Keep this one thing in mind:
ALWAYS FOCUS ON BUILDING YOUR LIST!
It doesn’t matter what anyone else will tell you, BUILD YOUR LIST!
You may be tempted to try other “sexier” things. But with a list you have an asset you can rely on.
Your business can crash tomorrow, or maybe you will need money for a down payment on a house, or you want a new car, you can send a broadcast email to your list and make money!
Your list is your business!
If you lose everything today, you can rebuild it from your list.
All the assets you are creating are geared towards building your list.
Your autoresponder sequence can be as short or as long as you like. It’s used to build initial trust, provide value and promote some offers. You continue to build trust, provide value and promote offers through broadcast emails.
Some people wonder how often they should send emails to their list? The best answer is this:
“Anytime you want to make money”
It’s true what they say “The Money Is In The List”.
Get started with email marketing with my free Email Jumpstart course now!
That is is. This is the simple 5 step structure Russell uses for any business, and now you can too!
Once you understand the concept it’s simple to implement and repeatable for any niche.
This is how you can grow a full time affiliate marketing business to replace your 9-5.
This is just how Russell Brunson would do things. There are 15 other top affiliates who share their plans in the Affiliate Bootcamp summit!
You’re bound to find one strategy that you can connect with. It’s free to join and can change your life! So what are you waiting for? SIGN UP NOW!
Email Marketing is the cornerstone of every great marketer. Learn how you can build a list of raving fans willing to buy anything you promote to them with my FREE mini-course Email Jumpstart!
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